Cable Installation Goes Bad

Working with giant spools of cable can’t be easy. But these guys could have used more training. There must be a better way to get a spool up stairs.

Watch the videos before reading further. I’ll wait.

Did you watch it?

Wow! I bet those guys feel terrible. Or they would, if this were real.

That’s right. This entire scene was set up. Believe it or not, this is a commercial.

This is an example of viral marketing. It’s an ad for Microsoft’s business VoIP (Voice over Internet Protocol) services. This video and several others have been posted on the Internet. Some explicitly advertise the services, some don’t. But a little research takes you right to this service’s Web site.

It’s a great way to get people talking about a product. Heck, we’re doing it right now.