Or at least it looks like it!
You may already know that in Japan the mobile phone is so incredibly important it sometimes seems like nothing else matters to a population obsessed with staring into their handsets for hours on end. That somewhat overstated perception just got a boost with the discovery of what appears to be a giant cell phone shrine, ready to accept eager supplicants.
In reality this is just one of the stores for Japanese electronics dealer Bic Camera. What takes the building design from mere gimmick to clever tech totem is the fact that each button on the cell phone correctly identifies what you can find on the corresponding floor. Like many things in Japan, this building is at once incredibly cool, and just a little scary.